I do my own seo. I wouldn’t spend a time on hiring someone to do it for me because it’s something that i already know how to do and i’ve been doing it for over 14 years.
SEO in the past was quite easy. In fact, I made a few hundred USD from the employment niche by targeting some well-searched keyphrases. Anyway, I don't feel things are as easy now, but I could be wrong. Well, I do admit the sites I had were low on content. If they had more content, would they still be on there and ranking?